ABOUT
The Artist
Well, you could start by saying, Hello!
What do you do when you need a compelling copy, smart strategy, or a creative campaign?
My name is Iqra, which literally translates to read in Arabic.
So be assured when I say I’ll be reading, re-reading, and proofreading every piece of art I work on.
That’s not all though — I’m also the strategist and creative who ideates campaigns, shapes narratives, and keeps projects on track. My project management game is tight: I juggle multiple content calendars, guide cross-functional teams, and crunch up numbers for reports like a man in finance.
At heart, I’m still that Gen Z girlie who scrolls way too long on TikTok, keeps it pookie on Instagram, digs up the unhinged on X, and continues to avoid Facebook (shudders in Boomers). And gradually, I have transitioned to not just find trends, but also build them.
Also, a lot of my work here and at Uni is from the B.C. age (Before ChatGPT), so yes, I can write and think. These days though, I love having Chat as my sidekick: it speeds things up and backs me while I focus on what I love most — coming up with ideas, setting the direction, and driving the vision.
HOW I WORK: THE CAT EXPERIMENT
I’ve always believed real confidence comes from trying it yourself.
I knew the theory of going viral, but I wanted to test it beyond client briefs.
So, I got a cat. Kidding lol, I adore him.
But I did make him my test subject.
I fit his antics into trending audios until one unplanned video hit
110K views with over 16K engagement. Two more went semi-viral before Kasper retired into his sabbatical from fame.
That gave me first-hand proof of how platform culture works and how to package content for virality — confidence I now bring into my professional work.
.png){kind=small}
.png){kind=small}
.jpg)
.png)
FROM GRADUATION TO GROUPE
I graduated from Middlesex University, Dubai with first-class honours and was the first batch to take on virtual classes on everything Advertising, PR and Branding.
Currently, I am working as the Senior Content Executive with Publicis Groupe where I get to create content and manage projects ranging from corporate social media to destination marketing.
And when I’m not working? I’m usually leveling up with courses, and trainings on everything advertising, digital trends, and strategy. I've got the receipts to prove it.
WHAT DO I WANT?! (BESIDES CLEAR SKIN & GREAT HAIR DAYS)
To build campaigns that actually happen (not just live in decks), that spark culture, and maybe even break the internet once in a while. Basically: I’m chasing the sweet spot between Don Draper and a TikTok teen with Wi-Fi.
And if I’m not doing that, I’d happily settle for living a Jane Austen novel.
I’ve already created promotional plans I’m proud of and now I’m looking for opportunities to scale them bigger, louder, and bolder. That’s the experience I’m still chasing, and I’m willing to work really hard for it.
If you think you can help me experience advertising or believe that I could help you reach your brand goals, get in touch!
.png){kind=small}